Justin is Chief Marketing Officer for Gfinity plc, a London based international esports entertainment company with a solid reputation for producing industry leading esports events, both online and live, for leading publishers and brands including Formula 1, Microsoft, Activision, EA, Xbox, Gillette and HP.

Justin’s 18-year career in the video games industry includes developing multi-million-dollar franchises within senior international marketing roles at Xbox in America, Electronic Arts in the UK, and Ubisoft in France. Justin is responsible for the Gfinity Esports consumer marketing strategy and growing the Gfinity Elite Series and Challenger Series brands globally.