Ari Segal is President & COO of Immortals, LLC, a global esports organization based in Los Angeles. Immortals, founded in 2015, has raised strategic investment from AEG, Lionsgate, the Milken Family, Steve Kaplan, CrossCut Ventures and other Los Angeles technology and media entities. Immortals participates in several leading esports titles including CS:GO, DOTA2, and Super Smash Brothers, and has one of two Los Angeles slots in Overwatch League (LA Valiant), the first esport featuring a localized franchise model. Segal oversees all of the organization’s business operations and is a non-voting Board Advisor on Immortals’ Board of Directors.

Segal previously served as COO for the Arizona Coyotes (NHL), where he led the club to its highest ever single-season ticket sales and total revenue. He was also Special Assistant to the CEO of the Anaheim Ducks (NHL) and led the launch of the San Diego Gulls, the Ducks’ American Hockey League (AHL) affiliate, where he served as the Gulls’ first President of Business Operations. In the Gulls’ first year, the club had the 2nd highest attendance in the AHL and was awarded the first-ever AHL President’s Award for Business Excellence. Segal worked previously at McKinsey & Company in the firm’s Global Sports & Gaming practice and on Wall Street at Lehman Brothers and CCMP Capital Advisors. He earned a J.D. and an MBA from Stanford University, where he was an Arjay Miller Scholar, and a B.A., with distinction, from the University of Virginia. He is a member of the New York State Bar Association